Services marketing : people, technology, strategy.

Type: 
كتاب
Subject: 
Includes bibliographical references and index
Service industries - Marketing
Marketing - Management
Publisher: 
Pearson Education
Language: 
English
Description: 
Service industries - Marketing
Date: 
2 011
Creator: 
Lovelock
Christopher H
Source: 
المكتبة الاكاديميه
ISBN: 
9780273756064
Edition: 
7th ed.
Call Number: 
658.8 Ser
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