Marketing - Management

Services marketing : people, technology, strategy.

Creator: 
Lovelock
Christopher H
Description: 
Service industries - Marketing
Publisher: 
Pearson Education
Edition: 
7th ed.
Date: 
2011
Subject: 
Includes bibliographical references and index
Service industries - Marketing
Marketing - Management
Call Number: 
658.8 Ser

Five Stars: Putting Online Reviews to Work for Your Business

Creator: 
Grappone
Jennifer
Couzin
Gradiva
Description: 
Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tac
Publisher: 
Sybex
Date: 
2014
Subject: 
business
Marketing - Management
Call Number: 
658.8ZIN

Services Marketing

Creator: 
Lovelock
Christopher H
Wirtz
Jochen
Description: 
Services Marketing
Publisher: 
Pearson
Edition: 
7th ed
Date: 
2011
Subject: 
Service industries - Marketing
Professions-Marketing
Marketing - Management
Call Number: 
658.8OCK
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