Service industries - Marketing

Services marketing : people, technology, strategy.

Creator: 
Lovelock
Christopher H
Description: 
Service industries - Marketing
Publisher: 
Pearson Education
Edition: 
7th ed.
Date: 
2011
Subject: 
Includes bibliographical references and index
Service industries - Marketing
Marketing - Management
Call Number: 
658.8 Ser

Services Marketing

Creator: 
Lovelock
Christopher H
Wirtz
Jochen
Description: 
Services Marketing
Publisher: 
Pearson
Edition: 
7th ed
Date: 
2011
Subject: 
Service industries - Marketing
Professions-Marketing
Marketing - Management
Call Number: 
658.8OCK
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