Export marketing - Management

Global Marketing: Foreign Entry, Local Marketing and Global Management

Creator: 
Johansson
Johny K.
Description: 
Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need
Publisher: 
McGraw-Hill Irwin
Edition: 
5th ed
Date: 
2009
Subject: 
Export marketing - Management
Marketing
Call Number: 
658.84SON
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