Global Marketing: Foreign Entry, Local Marketing and Global Management
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Description:
Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need
Date:
2 009
Source:
Buy
ISBN:
9780071263627
Edition:
5th ed
Call Number:
658.84SON
