Book

Auditing and Assurance Services

Creator: 
Elder
Randal J.
Arens
Alvin A
Beasley
Mark S
Description: 
Auditing and Assurance Services
Publisher: 
Pearson
Edition: 
14th ed
Date: 
2012
Subject: 
Auditing
Call Number: 
657.45 Aud

Marketing management

Creator: 
Kotler
Philip
Keller
Kevin Lane
Description: 
Marketing management
Publisher: 
Pearson
Edition: 
14th ed
Date: 
2012
Subject: 
Marketing
Call Number: 
658.8LER

Consumer behavior : buying, having, and being

Creator: 
Solomon
Michael R.
Description: 
Consumer Behavior
Publisher: 
Pearson
Edition: 
9th ed
Date: 
2011
Subject: 
Consumers
Call Number: 
658.8342MON

Principles of Marketing

Creator: 
Kotler
Philip
Armstrong
Gary
Description: 
Marketing
Publisher: 
Pearson
Edition: 
15th ed
Date: 
2013
Subject: 
Marketing
Call Number: 
658.8

NUMERICAL METHODS USING MATLAB

Creator: 
john.H.Mathews
kurtis D.fink
Description: 
Basic introduction to numerical analysis in the Mathematics and Computer Science and Physical Sciences
Publisher: 
pearson education international
Edition: 
4th ed
Date: 
2012
Subject: 
Numerical analysis - Data processing
MATLAB
Call Number: 
519.40

Marketing Public Relations

Creator: 
Giannini
Gaetan T.
Description: 
Advertising and public relations
Publisher: 
Pearson
Date: 
2010
Subject: 
Marketing
management
public relation
Call Number: 
658.8

Global Marketing

Creator: 
keegan
Warren J.
Green
Mark C.
Description: 
Global Marketing
Publisher: 
Pearson
Edition: 
7th ed
Date: 
2013
Subject: 
Marketing
Call Number: 
658.84GAN

Selling Today

Creator: 
Manning
Gerald L
Reece
Barry L
Michael Ahearne
Description: 
Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number
Publisher: 
Pearson
Edition: 
12th ed
Date: 
2011
Subject: 
Selling
Call Number: 
658.85ING

Global Marketing: Foreign Entry, Local Marketing and Global Management

Creator: 
Johansson
Johny K.
Description: 
Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager need
Publisher: 
McGraw-Hill Irwin
Edition: 
5th ed
Date: 
2009
Subject: 
Export marketing - Management
Marketing
Call Number: 
658.84SON

Services Marketing

Creator: 
Lovelock
Christopher H
Wirtz
Jochen
Description: 
Services Marketing
Publisher: 
Pearson
Edition: 
7th ed
Date: 
2011
Subject: 
Service industries - Marketing
Professions-Marketing
Marketing - Management
Call Number: 
658.8OCK

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