Kenneth E. Clow

Integrated Advertising, Promotion, and Marketing Communication

Creator: 
Baack
Donald.
Clow
Kenneth E. Clow
Description: 
For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to stud
Publisher: 
Pearson Custom Publishing
Edition: 
4th ed
Date: 
2010
Subject: 
Advertising
Communication in marketing
Call Number: 
659.1 CLO

Integrated Advertising, Promotion, and Marketing Communications

Creator: 
Kenneth E. Clow
Description: 
about marketing and promotion and advertising
Publisher: 
Pearson Education
Edition: 
4
Date: 
2010
Subject: 
Marketing
Advertising
Promotion
Call Number: 
659,1 CLO
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