Technological innovations-Management

Making innovation work: how to manage it, measure it, and profit from it

Creator: 
Davila
Tony
Epstein
Marc J
Shelton
Robert D
Description: 
This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization
Publisher: 
Pearson Prentice Hall
Edition: 
1st ed
Date: 
2006
Subject: 
Organizational change-Management
Technological innovations-Management
Call Number: 
658.4063Ila
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