714 p

Kotler Keller framework for marketing management 15e

Creator: 
Kotler
Philip..
killer
Kevin Lane Keller
Description: 
this global edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and
Publisher: 
PEARSON EDUCACION
Edition: 
15th
Date: 
2016
Subject: 
markiting
capturing marketing insights
building strong brands
creating value
delivering value
communication value
Call Number: 
658.8 KOT

Financial Institutions and Markets

Creator: 
Madura Jeff
Description: 
can help you understand why financial markets exist, how financial institutions serve those markets, and the various services those institutions offer. In describing each type of market, the text emphasizes the securities traded in that market and how fin
Publisher: 
South-Western Cengage Learning
Edition: 
9th ed
Date: 
2010
Subject: 
Financial institutions
Capital markets
Call Number: 
332.1URA
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