creating value

Kotler Keller framework for marketing management 15e

Creator: 
Kotler
Philip..
killer
Kevin Lane Keller
Description: 
this global edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and
Publisher: 
PEARSON EDUCACION
Edition: 
15th
Date: 
2016
Subject: 
markiting
capturing marketing insights
building strong brands
creating value
delivering value
communication value
Call Number: 
658.8 KOT
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