Rothaermel

Strategic Management Concepts and Cases

Creator: 
Rothaermel
Frank T.
Description: 
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as
Publisher: 
Mc Graw Hill
Date: 
2013
Subject: 
Strategic planning
management
Call Number: 
658.4012MEL
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