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Kevin Lane Keller
Kevin Lane Keller
Kotler Keller framework for marketing management 15e
Creator:
Kotler
Philip..
killer
Kevin Lane Keller
Description:
this global edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and
Publisher:
PEARSON EDUCACION
Edition:
15th
Date:
2016
Subject:
markiting
capturing marketing insights
building strong brands
creating value
delivering value
communication value
Call Number:
658.8 KOT
قراءة المزيد
حول Kotler Keller framework for marketing management 15e
strategic brand management: building, measuring and managing brand equity
Creator:
Kevin Lane Keller
Description:
a book about brand management
Publisher:
Pearson
Edition:
الطبعة الثالثة
Date:
2008
Subject:
- Management
Call Number:
KEL 658
قراءة المزيد
حول strategic brand management: building, measuring and managing brand equity
Strategic Brand Management: Building, Measuring, And Managing Brand Equity
Creator:
Kevin Lane Keller
Description:
Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Publisher:
Pearson
Edition:
3th ed
Date:
2007
Subject:
management
business
Call Number:
658.827LER
قراءة المزيد
حول Strategic Brand Management: Building, Measuring, And Managing Brand Equity