Kevin Lane Keller

Kotler Keller framework for marketing management 15e

Creator: 
Kotler
Philip..
killer
Kevin Lane Keller
Description: 
this global edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and
Publisher: 
PEARSON EDUCACION
Edition: 
15th
Date: 
2016
Subject: 
markiting
capturing marketing insights
building strong brands
creating value
delivering value
communication value
Call Number: 
658.8 KOT

strategic brand management: building, measuring and managing brand equity

Creator: 
Kevin Lane Keller
Description: 
a book about brand management
Publisher: 
Pearson
Edition: 
الطبعة الثالثة
Date: 
2008
Subject: 
- Management
Call Number: 
KEL 658

Strategic Brand Management: Building, Measuring, And Managing Brand Equity

Creator: 
Kevin Lane Keller
Description: 
Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Publisher: 
Pearson
Edition: 
3th ed
Date: 
2007
Subject: 
management
business
Call Number: 
658.827LER
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