Services Marketing

Type: 
Book
Subject: 
Service industries - Marketing
Professions-Marketing
Marketing - Management
Publisher: 
Pearson
Language: 
English
Format: 
648p
Description: 
Services Marketing
Date: 
2 011
Creator: 
Lovelock
Christopher H
Wirtz
Jochen
Source: 
Buy
ISBN: 
9780273756064
Edition: 
7th ed
Call Number: 
658.8OCK
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